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Inbounder is an online marketing and inbound lead generation application aimed at marketers to help build a sustainable inbound lead generation channel.
Inbounder is based on the fundamental user behavior of turning to search engines and social media sites for information and recommendation on things they are looking for. Your customers are doing exactly the same. They have a need for your kind of a product offering and they are turning to search engines, blogs, social networking sites and other online destinations seeking for more information that helps them know and understand their options and make decisions. This is a fundamental change that is very wide spread is to be deleted and you, as a marketer, must adapt to it. Your customers are looking for you online and if you are not present where they are looking for information, then you will most likely not stand a chance to be their vendor. Most importantly, your customers trust the information they find themselves more than what you may tell them proactively.
Inbounder helps marketers to get on top of this trend and be in front of your potential customers in every possible destination. Inbounder's core proposition is based on marketers creating and distributing content that introduces, educates and elaborates on industry issues, customer pain points, possible solutions, research and case studies that help potential customers to learn more and get sold to in a non-intrusive manner. As potential customers come across your content on search engines and social media destinations, they implicitly build trust in you, your company, your product and naturally gravitate towards you when they are ready to buy. In fact, if you do it right they also spread word of mouth about you to their peers and you can see and feel the exponential effect of this, which is just not possible to achieve with outbound sales and marketing.
Inbounder empowers you with a simple and powerful application to publish content, optimize it for search engines, understand what is working and what is not to prioritize content that works, discover search marketing and content distribution tactics that are working to capitalize on those and build a robust inbound marketing recipe that scales. Inbounder is a 100% web-based hosted application and you can get started within hours. We are currently in beta and working with a small set of customers. If you'd like to be an early customer and benefit from a discounted price, please contact us here.
Inbounder is privately funded and based in Silicon Valley, California with an office in Pune, India.